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Branding 101 Workshop: Ray Howard Library

This libguide will provide information on the upcoming workshop


Did you miss the event? Don't worry. The workshop was recorded. Just look to your left.

If you would like to learn more about marketing and branding, please consider register for Professor Irene Ferrante's courses (schedule will be provided soon). You can also email her at

Applying for a job? Starting a side hustle? Networking?

Professor Irene Ferrante, MBA has designed a presentation to help you create, develop, and maintain your digital profile. She will talk about the importance of branding and how one can market themselves while staying true to who they are. This event will stream live on the Ray Howard Library's YouTube channel on April 28 at 2pm. Attendees will have the opportunity to ask questions and get to know one of Shoreline's new addition to our campus community.

When creating our brand, we want to keep in mind what we want people to see and what we want to stay personal.

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