Mts. Central, S. Europe
"The plant itself is growing in Central and Southern Europe and South Africa in the mountains, in deciduous, coniferous or mixed forests, while in Serbia it grows in the Tara mountain." 
"Plant species of this family exert wide range of biological activities such as antioxidant, antidiabetic, anti-inflammatory, antibacterial and analgesic. Species of this botanical family have also found their application in medicine for the treatment of urinary tract infection." 
"Erica carnea possesses a good potential to be used as a source of biologically active compounds." 
 Veličković, V., Đurović, S., Radojković, M., Cvetanović, A., Švarc-Gajić, J., Vujić, J., ... & Mašković, P. Z. (2017). Application of conventional and non-conventional extraction approaches for extraction of Erica carnea L.: Chemical profile and biological activity of obtained extracts. The Journal of Supercritical Fluids, 128, 331-337.